Last night I was browsing the Stephen Petronio Company website. Since I last viewed it, the site has been updated in its look and content. Check it out!
First, it is a great example of a dance company website, in terms of the images, look/feel, categories, and social media links. The color scheme includes color photos and writing in black as well as a bold magenta color.
Second, the use of social media is quite extensive. Browse the site, but also click on one of the dancer's bios. For each dancer, you can follow him/her via Instagram, Youtube, Twitter, and more. This is the first time I have seen this for a company and each dancer. Looking at this site leads to a great conversation about the intersections of dance and social media. How and why should we be using social media? Is it publicity, hype, conversation, or connection?
Stephen Petronio Company website
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