
From Blog Director Jill Randall:
Whether you have a dance company, dance center, or run a program at a K-12 school, we all are considering the methods of communication these days to share information, gain an audience, document our work, and much more. We have websites, Facebook pages, Twitter accounts, newsletters, designed emails like Constant Contact, email lists, and blogs. Today let's talk specifically about blogs.
Full disclosure - I actually have four blogs. Three are public and one is just for me to capture some thoughts for a later date. I also subscribe to about 10 blogs on various topics. I like the RSS feeds coming right into my inbox each morning. I easily browse them, and find a few each day that I will "click through" to in order to read more information. I find the design and format of blog postings more engaging than the average email.
We are talking about information sharing, and to me a blog format works well for my reading style and aesthetic eye.
There are several free options on the internet if you too would like to begin a blog, such as Blogger and WordPress. I decided to spend a modest $16 a month to use Typepad, and I have four separate blogs through them for a total of $16/month. I am a reader of the Soule Mama Blog, and I liked the look of her Typepad blog. Starting a blog on Typepad was quick and user friendly, and adding posts (and edits) each week remains fast and easy to do.
I think the two keys to having a blog, versus sending emails out to your list, are:
-You can reach hundreds or thousands of people you might not know, but who are interested in your company, school, or area of speciality
-If you frequently have something to share - an announcement, article of interest, window into your creative process - blogs are a great way to share frequently and even brief, small ideas
Almost 2 years ago, I began my Dancing Words Blog, which grew out of one of my "specialities" within dance education. The blog is about children's books on dance and books that can be springboards for dance classes. These books are mainly for students in preschool-fifth grade, but I also highlight middle school options whenever I can. Blog readers include dance teaching artists, classroom teachers, librarians, and parents. I post about 4 times each month.
In August 2012, I began the Life as a Modern Dancer Blog. Each Monday, I post an artist profile of an established artist. Each Tuesday, I pose questions related to the profile. The goal of the blog is to share the many and varied ways to have a life in modern dance, whether that is being a performer, choreographer, arts administrator, teaching artist, etc. This blog is meant to be a "living textbook" to use in college courses, and indeed several departments are using it this school year. The blog does have a wider audience, and I know that dancers of all ages find the blog to be valuable, informative, and inspiring. (Many people "click through" on links on Facebook to read these profiles.)
Last, I began this blog in January 2013 to try to create a "hub" of information about the rapidly changing intersections of dance and technology. Each month I highlight a few "tech topics" that might apply to running a dance company, teaching dance, or even dance history online. I first made a website to house this information, but that required more time to upload the information.
----
Number one, you have to be passionate about a specific idea and focus for your blog. You have to have something useful and/or interesting to share. How are you contributing to the field? How can a blog give a window into your work? Key words for a blog include: sharing, window, process, reflection, questions, journey, dialogue, hub, information gathering, and resources.
Another thought is to use a blog and keep it "private." It can serve as an online journal or a way to document a choreographic project from start to finish, a teaching residency, or an internship. College professors - I encourage you to try out this format within a course. It can serve your course and also at the same time develop young dancers' writing skills and blog skills.
Last, I wanted to highlight two other blogs you might like to check out:
Ohio State University's Dance Blog
Arts Journal Online - Various Dance Blog Listings