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January 2021

February 2021

Resource Share: Free Online Modules through Google

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I am always on the lookout for webinars, podcasts, courses, and articles free and easily accessible online about marketing. Today I want to spotlight the Digital Marketing content through Google. I just did a module this week called "Make sure your customers find you online." Check it out if you are wanting to learn more about:

  • Fundamentals of digital marketing
  • Online advertising
  • Connecting with customers through mobile devices

I appreciated the bite-sized segments with short videos.

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Resource Share: Rebranding

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Resources for Rebranding

Are you considering a rebrand for your organization or company? Here are some articles to support your journey and decision making process, including communication strategies:

How to successfully rebrand: a strategic and tactical guide

Gibney Dance Unveils New Space, and a New Name

Brand work for the Atlantic Theater

Rebrand Your Business Without Losing Your Audience

New name, new challenges: how to successfully pull off a rebrand with a name change

How Dropbox is making their rebranding work

Our New Name: Learning for Justice