Hello and welcome to my latest passion project, market to market. This blog is for artists, arts organizations, and small businesses and aims to be a hub for resources, story sharing, and support for the field.
Speaking as a dancer and arts administrator, so many of us learn about marketing through informal ways - "growing" into a position, trial and error, and a lot of love, curiosity, and passion. I dedicate this project to two colleagues, Jessi B and Alex C.
Each month, the blog will share 4 to 6 blog posts to cover:
- Short interviews with marketers around the United States about their jobs and career paths
- Lists from artists and small business owners with tips, suggestions, and common pitfalls in marketing
- A monthly interview/conversation with Chris Randall and myself.*
- Resource sharing: websites, podcasts, articles, books, and upcoming workshops
*Yes, to point #3 here - many of the marketing ideas I have learned through conversations (and osmosis!) with my husband, who is a longtime employee at Clif Bar (now into year 23 at the company). Chris's personal story also aligns well with this blog - learning by doing, and lots of curiosity and putting in of hours.
This new project reminds me of Tina Seelig's book What I Wish I Knew When I Was 20. Check it out! It is a beautiful book about what I am talking about - people carving paths and careers without formal training.
There are SO many ways to learn and be successful in our world. Let's share more about our marketing work here!