Resource Share

Resource Share: Free Online Modules through Google

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I am always on the lookout for webinars, podcasts, courses, and articles free and easily accessible online about marketing. Today I want to spotlight the Digital Marketing content through Google. I just did a module this week called "Make sure your customers find you online." Check it out if you are wanting to learn more about:

  • Fundamentals of digital marketing
  • Online advertising
  • Connecting with customers through mobile devices

I appreciated the bite-sized segments with short videos.

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Resource Share: Rebranding

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Resources for Rebranding

Are you considering a rebrand for your organization or company? Here are some articles to support your journey and decision making process, including communication strategies:

How to successfully rebrand: a strategic and tactical guide

Gibney Dance Unveils New Space, and a New Name

Brand work for the Atlantic Theater

Rebrand Your Business Without Losing Your Audience

New name, new challenges: how to successfully pull off a rebrand with a name change

How Dropbox is making their rebranding work

Our New Name: Learning for Justice

 

 


Resource Share: Articles about Instagram Marketing and Brand Ambassadors

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A colleague and I were just reading some articles together, and thought you might like to join in as well. Yes, numerous ideas are repeated throughout the pieces --- which is important to note as a trend or worthwhile concept to consider.

 

18 Tips to Improve Your Instagram Marketing Strategy (quicksprout.com)

7 Marketing Tips to Help Grow Your Brand on Instagram (entrepreneur.com)

50 Instagram Marketing Tips for Small Businesses in 2020 (boostapps.com)

Ultimate Guide to Instagram Marketing in 2020 (influencermarketinghub.com)

 

Plus an article on brand ambassadors:

How to Turn Your Consumers into Brand Ambassadors (modgirlmarketing.com)

 

What articles are you reading this week? Please share links in the Comments section below. Thank you!

 

 


Resource Share

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Each month on market to market, I will be sharing books, articles, podcasts, and upcoming webinars and conferences.

 

READ (book): In the Company of Women: Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs - by Grace Bonney (2016)

While this is not a marketing book per se, it is fabulous and inspiring nonetheless. Pick it up over the course of a few weeks for inspiration and ideas by colleagues all around the country. Bonney's short interviews are about career paths, lessons learned, and what "success" means. Essential ideas related to marketing - growth, sales, and scaling up - are common threads in the interviews.

READ (article): I am Not Your Negro: Radical Solutions for Dismantling Racism in Marketing - by Khalilah Elliott

WATCH (panel discussion/recording): Anti-Racism And The Arts (ASL-interpreted): Marketing Leaders Respond! - presented by Howlround on August 19, 2020

ENGAGE (upcoming virtual conference): Boot Camp 2020 through Capacity Interactive, October 22-23, 2020

SUBSCRIBE (mailing list, FB, IG): Speaking of Capacity Interactive, do you know about this organization and its incredible offerings about marketing? Time to join the mailing list, like the FB page, and follow on IG. I just did! So much to learn and take in -

 

Please share your current readings and resources below in a Comment! Thank you.