Resource Share

Resource Share: Free Online Modules through Google

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I am always on the lookout for webinars, podcasts, courses, and articles free and easily accessible online about marketing. Today I want to spotlight the Digital Marketing content through Google. I just did a module this week called "Make sure your customers find you online." Check it out if you are wanting to learn more about:

  • Fundamentals of digital marketing
  • Online advertising
  • Connecting with customers through mobile devices

I appreciated the bite-sized segments with short videos.

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Resource Share: Rebranding


Resources for Rebranding

Are you considering a rebrand for your organization or company? Here are some articles to support your journey and decision making process, including communication strategies:

How to successfully rebrand: a strategic and tactical guide

Gibney Dance Unveils New Space, and a New Name

Brand work for the Atlantic Theater

Rebrand Your Business Without Losing Your Audience

New name, new challenges: how to successfully pull off a rebrand with a name change

How Dropbox is making their rebranding work

Our New Name: Learning for Justice



Resource Share: Articles about Instagram Marketing and Brand Ambassadors


A colleague and I were just reading some articles together, and thought you might like to join in as well. Yes, numerous ideas are repeated throughout the pieces --- which is important to note as a trend or worthwhile concept to consider.


18 Tips to Improve Your Instagram Marketing Strategy (

7 Marketing Tips to Help Grow Your Brand on Instagram (

50 Instagram Marketing Tips for Small Businesses in 2020 (

Ultimate Guide to Instagram Marketing in 2020 (


Plus an article on brand ambassadors:

How to Turn Your Consumers into Brand Ambassadors (


What articles are you reading this week? Please share links in the Comments section below. Thank you!



Resource Share

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Each month on market to market, I will be sharing books, articles, podcasts, and upcoming webinars and conferences.


READ (book): In the Company of Women: Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs - by Grace Bonney (2016)

While this is not a marketing book per se, it is fabulous and inspiring nonetheless. Pick it up over the course of a few weeks for inspiration and ideas by colleagues all around the country. Bonney's short interviews are about career paths, lessons learned, and what "success" means. Essential ideas related to marketing - growth, sales, and scaling up - are common threads in the interviews.

READ (article): I am Not Your Negro: Radical Solutions for Dismantling Racism in Marketing - by Khalilah Elliott

WATCH (panel discussion/recording): Anti-Racism And The Arts (ASL-interpreted): Marketing Leaders Respond! - presented by Howlround on August 19, 2020

ENGAGE (upcoming virtual conference): Boot Camp 2020 through Capacity Interactive, October 22-23, 2020

SUBSCRIBE (mailing list, FB, IG): Speaking of Capacity Interactive, do you know about this organization and its incredible offerings about marketing? Time to join the mailing list, like the FB page, and follow on IG. I just did! So much to learn and take in -


Please share your current readings and resources below in a Comment! Thank you.